Hi, I’m Freda Lilly

I design patterns that feel like memories.

Everything I create begins with a mood, a moment, or a little piece of wonder I don’t want to lose.

Colours, characters and details come together to turn ordinary spaces into somewhere personal.

My work isn’t just about decorating a room.
It’s about recognising yourself in it.

If a design makes you smile, slow down, or feel oddly comforted… then it’s found the right home.

Some people come here looking for a fabric.
Others arrive with a whole room in mind.

You can explore ready-made collections, license a design, or work with me to create something entirely personal to you.

Homes, boutique spaces, fashion pieces or one-off commissions all start the same way… with a feeling you want to keep.

Tell me the mood. I’ll design the world around it.